On January 5, 2006, Twinings Tea issued a press release that announced the celebration of its 300th Anniversary. To commemorate this event, Twinings US made a number of changes. Twinings introduced new flavors, and created helpful categories to group its blends, and redesigned its packaging.
It appears that Twinings also changed the blend of one of its classic most well-known teas: Earl Grey. Since the repackaging, things just haven't been the same. Gone is that perfect mix of black tea and bergamot oil--not too strong and never bitter, but full-bodied and rich in flavor. Now, the tea is extremely weak with little flavor, hardly worthy of the Twinings brand, and a pale shadow of its classic Earl Grey blend. I thought it might be just me until friends started complaining too. Then I did a taste test with some Earl Grey from the earlier packaging--found by my mother-in-law in Pennsylvania--and my fears were confirmed. The new tea just isn't as good.
So I ask for your help. Can you imagine a world in which New Coke successfully replaced the classic flavor of Coca-Cola? No. It is no more conceivable that Americans must be subject to a watered-down version of the classic Earl Grey. Consumers unite, and help me save Twinings Earl Grey Tea!
WHAT YOU CAN DO:
First, go pick up any of the original Earl Grey Tea that you can find on the grocery store shelves, because it is no longer available in most places. I can't find the original in my New York City groceries. You can distinguish between the new Earl Grey blend and the old Earl Grey blend based on the redesigned packaging.
Also, use the COMMENTS function to publish your laments here. CALL, WRITE, or EMAIL Twinings. Let them know that you want the REAL Earl Grey to return to American shelves, or you will look elsewhere for a satisfactory Earl Grey. Here is their contact info:
Twinings North America, Inc.
777 Passaic Avenue, Suite 230
Clifton, NJ 07012
Thanks for your help!